Top Google Placement
A Steady Stream of New Customers
Pay Month to Month
Marketing Designed For Local Springfield Businesses
Let’s face it, most marketing agencies…
- bring the wrong kind of traffic,
- take too long to get results
- are inconsistent in meeting deadlines
- are overpriced and ineffective
The truth is, there are too many agencies that rely on 12-month contracts to trap their clients.
At these agencies, ROI and customer service don’t matter. So long as their sales team can keep bringing in fresh meat, they’ll stay in business.
A New Marketing Agency
Imagine rolling over, checking your phone, and seeing a steady stream of leads.
Vectis uses an “upside down” funnel that shortcuts the traditional timeline to profitability by focusing your campaign on the most profitable keywords, first.
If you know who your ideal customer is, then Vectis can build a self-funding marketing flywheel .
Brands That Trust Vectis
A Proven Marketing System
Springfield MO, Digital Marketing
Vectis = Leverage
“Vectis” is the Latin word for “leverage”. And that’s what we do. We combine our experience in past online marketing campaigns to leverage the best digital marketing practices and get more for our clients. It’s all about a comprehensive marketing program that delivers the most return on investment.
When my grandfather, Walter Ball, founded Universal Paint at 319 North Main Avenue in Springfield Mo, he was the last of an era. Government regulations and global competitors would make it difficult to launch a business like that today.
The one advantage that today’s business owner has — that my Grandfather never had — is worldwide reach. No other entrepreneur in history has enjoyed such a large audience.
Done poorly, digital marketing is an expensive guessing game. We remove the guesswork and deliver results.
I like to think that I’ve built the marketing agency that could put my Grandfather back in business if he were with us today. We have an ambitious team of US-based employees who bring incredible energy and creativity to their work. From our website designer to the content creation team, everything is geared towards helping companies get found online and bringing more customers.
Start the conversation today to see how our marketing company can take your business to the next level.
Featured Results
Trufast Tree Service – #1 Local Ranking
This local tree-trimming business was spending 4 figures to promote their business on Google Ads. We proposed an affordable budget to allow them to enhance their brand with the goal of supplementing their ad spend. We worked with them to improve how they appeared in the search results, moving them to position #1 in Google and #2 in the Maps within 10 months . Their business is now positioned higher than their long-established competitors, and is the area’s premier choice for tree-trimming. The company has added equipment and employees since beginning the campaign and now run multiple full-time crews.Peak Roofing – Page 1 in 37 Days
In fall 2021, Peak Roofing came to us with a brand new site that they needed help getting to the front page of Google.
After optimizing the SEO on-page and the Google Business Listing, we then began aggressively promoting the site in order to beat the coming winter seasons.
By spying on their competitor backlink profile, we were able to move them to page 1 of Google in 37 days.
Today, they continue to be #1 in the maps and #2 in the organic rankings with no additional effort.
Solar Lighting International – #2 in Google For “Solar Street Lights”
Solar Lighting International is a global brand that offers highly-engineered solar street lights with excellent cooling and low lifetime cos
During Month 1, a redesign of the site was provided, and an aggressive Google Paid Search campaign was started. Thanks to improved conversion rate optimization and the addition of an in-depth Frequently Asked Questions section, the Google Ads were immediately profitable.
Additionally, an SEO campaign was applied to the site with multiple targets aimed at targeting multiple geographic locations such as Saudi Arabia and Africa. Over time, SLI outranked Phillips Electronics USA and Walmart for terms critical to the industry.
To date, the SLI website continues to be the sole source of leads for the entire company.
DeJong Consulting – 8-Figure Lead Generation
Dejong Consulting came to us from an industrial construction industry that relies heavily on face-to-face cold calling by salesmen for lead generation. They initially had a slow website that was not ranking in Google or generating regular leads. We constructed a Google Ads Campaign that enabled them to dominate all of their core keywords. Each landing page was deeply optimized to communicate thought leadership in their niche, and the site redesigned to improve loading times. A lead magnet was created to capture more leads and a followup sequence was implemented to improve the conversions of their email list. An in-house sales rep follows up on each lead that comes in. Today, the site is their primary source of new leads.
SpyCentre – Replacing The Storefront
This business received a notice that their lease would not be renewed at 2 storefronts. To prevent laying off employees, the business owner built an ecommerce site on Shopify and sought our help with Search Engine Marketing. This business operates in a sensitive niche with many products that are banned from Google Ads. This necessitates a strong search engine presence to sell those items. We used the content gap strategy to quickly seize opportunities in their niche, and helped them ramp up their domain authority to compete with more established sites. Within 18 months, the Ecommerce site had replaced the lost sales from the previous storefront locations. Today, organic traffic drives about 40% of their revenue with paid traffic and Fulfillment by Amazon making up the rest. We have been honored to work with SpyCentre in web development, Google ads, and SEO for over 7 years.StepNpull – Google Penalized Site Recovery
StepNpull came to us as a result of continually declining organic traffic. Due to their unique position in the market, they had few competitors and little previous investment in SEO. However, following the pandemic, many knock-off products began entering the market. Their site was constantly dropping a few spots at a time, often ranking below newer and less-authoritative sites. A site audit uncovered multiple thin-content pages and a mishandling of HREFLANG tags used for their global marketplaces. Upon rectifying these issues, the site regained the old spots in Google within 30 days following the end of the on-page optimization project.
Full-Suite Search-Driven Marketing
Web Design
A clean, fast, attractive website is the entry-level requirement for digital marketing. Rapid-Deployment site designs with a custom domain starting at $1,800. Custom WordPress and Shopify E-Commerce site Development is also available.
Search Engine Optimization
Improve your "moat". Free Organic Traffic from Google's Search Results is the ultimate "moat" for small businesses. Build your authority and online dominance to create predictable revenue. Being #1 in search engine results pages (SERPs) is the digital marketing play that shuts out the competition.
Google Ads
When you needed growth yesterday, Pay-Per-Click is the digital marketing lever to pull. We can provide keyword research and ad optimization and start generating leads with ad campaigns in as little as 48 hours. Get Digital Advertising that pays off in days, not months.
Branding
Who are you and what does your online presence say about your business. We help you craft a Cohesive Marketing Program that works for social media marketing, search marketing, email marketing, and traditional marketing.
Conversion Rate Optimization (CRO)
You have a site and visitors. But they aren't taking action. Our CRO testing framework lets us double the conversion rate and turn those advertising dollars into increased profit margins. We also help setup Google Analytics, Microsoft Clarity and Hotjar so you can enjoy reliable tracking.
Worry-Free Contracts
Month-to-month contracts mean that if we don't perform, you are free to take your advertising dollars elsewhere. Why keep paying advertising agencies that can't deliver?
A 3-Pronged Marketing Strategy
Marketing works best when all of the pieces talk to one another in one, cohesive, strategy.
- TargetedAudience.
- Traffic.
- Trust.
Traffic isn’t enough. Anyone can generated traffic. What our customers need is more customers.
This means a focus on your Target Audience. You need high-intent (buyer) traffic.
And that requires Trust.
Trust comes from a recognizable Brand story and Relationship.
The right marketing campaign is going to combine social media advertising, search engine ads, search engine optimization and website development to share this brand message, capture users, retarget your audience, and build a relationship with potential customers.
Our expertise lies in combining traffic acquisition with brand authority.
Thanks to modern technology, your sales funnel can be automated, created unprecendented speed to lead.
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